Earlier in the year at CES several car manufacturers announced that they would be integrating Alexa into new models of their vehicles. This was great in that it was the first steps of taking Alexa out of the home. The problem being of course that to take advantage of Alexa you would have been required to purchase a new car.
Logitech have stepped in with an alternative that can be retrofitted into any car. ZeroTouch is a combination of hardware (mounting attachment) and software (Android app) which will (at first at least) be available on the Android platform.
Priced at £49 - £59 (dependent upon the hardware chosen) this is a very affordable introduction for many drivers into the world of Alexa. Although I have not used the system I do envisage some drawbacks in comparison to the native functionality that the likes of Ford announced at CES. The Logitech version will have limited scope and will interact with music services etc but will not of course be able to interact directly with the car (for example Ford will allow you to lock the doors of your car via voice commands) however it will have as much access to the hardware that your home Echo has access too for example so you could for example turn on the heating prior to arrival, open the garage door or any other tasks you may do at home.
The Logitech ZeroTouch looks to be a great starter into the in car voice system and will help bring functionality to old vehicles. Hopefully of course more manufacturers will follow Ford's suit.