As has been rumoured for some time now Apple has finally announced that they are entering into the home assistant market with a device called HomePod. This completes the big 4 having now announced such products or services (Amazon Echo, Google Home and Microsoft Cortana making the other 3).
So this year Amazon have not showcased any new products or even any enhancements to their current product lineup. Therefore you would expect Amazon to be overshadowed at CES. Far from it, Amazon has had no need to announce any products as everybody else appears to be announcing Amazon tie-ins instead.
Let's take a look at some of the highlights.